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The purpose of the POPI Act is to keep personal information as private, accurate and secure as possible while allowing businesses and organisations to conduct their operations.


According to the act, the definition of personal information is any information that can be used to identify a person. It is deliberately broad and covers the following information and data:
  • Identity or passport numbers
  • Date of birth and age
  • Phone numbers
  • Email addresses
  • Online or instant messaging identifiers
  • Physical addresses
  • Gender, race and ethnic origin
  • Photos and video footage, including CCTV footage, voice recordings and biometric data
  • Marital relationship status and family relations
  • Criminal record
  • Private correspondence
  • Religious or philosophical beliefs
  • Employment history and salary
  • Financial information
  • Education information
  • Physical and mental health information
  • Memberships to organisations or unions

A "person" in this case does not only refer to our customers and clients but literally any human being. This includes employees, suppliers and every stakeholder that interacts with our business. Under the act, we are obliged to protect the personal information of all these individuals.

Updated by Robert de Jager on 12 JUL 2021
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